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140 Matthew Paul Court, Florence, AL, US, 35630

  • Phone: (256) 246-2300
  • Fax: (256) 246-2301
Platinum Medal

Choice Preferred Platinum Award

Hotels that achieve the prestigious Platinum Award represent the top 3% of hotels within each Choice brand. The awards are based on a ranking system that measures guest satisfaction, product quality, room condition and cleanliness, and staff service. These properties have a proven track record of providing exceptional guest service and facilities.

4.8 out of 5 (165 reviews)
94% of guests recommend this hotel

Entertainment Venues

»Tom Braly Municipal Stadium

Home to the University of North Alabama Lions football team, as well as the Florence High School Falcons, this stadium has seating for up to 14,000. The stadium was also used for Division II National Championships.

Off North Royal Avenue
Florence, AL 35630

»Wilson Park

Wilson Park is a beautiful park in the city's downtown area. The park features a large picnic area. The park plays host to Alabama Renaissance Fair which takes place in October every year. 

223 East Tuscaloosa Street
Florence, AL 34634

»Norton Auditorium

Located inside the Florence campus of University of North Alabama, Norton Auditorium is a state-of-the-art auditorium which is used as a venue for concerts and a number of other events from time to time. The auditorium has as many as 577 seats, and is equipped with advanced sound and light technology that enhances the experience of listening to live music. Call ahead to know more.

North Pine Street
Florence, AL 35630
Earn valuable points toward free nights.