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140 Matthew Paul Court, Florence, AL, US, 35630

  • Phone: (256) 246-2300
  • Fax: (256) 246-2301
Platinum Medal

Choice Preferred Platinum Award

Hotels that achieve the prestigious Platinum Award represent the top 3% of hotels within each Choice brand. The awards are based on a ranking system that measures guest satisfaction, product quality, room condition and cleanliness, and staff service. These properties have a proven track record of providing exceptional guest service and facilities.

4.8 out of 5 (140 reviews)
94% of guests recommend this hotel

Entertainment Venues

»Hickory Hills 6

Feel like seeing a movie today? Check out Hickory Hills 6 for the latest in action, drama, romance, and comedy.

1946 Florence Boulevard
Florence, Alabama 35631

»Arts Alive Festival

This juried art show has more than 100 vendors with a special art contest and activities for children, food, music, and more. Proceeds benefit area schools' "Artist in Residence" program.

217 East Tuscaloosa Street
Florence, Alabama 35630

»Quilts by the River Quilt Show

See the talents of local and regional quiltmakers displayed in a beautiful and scenic area.

1330 Eauclaire Avenue
Florence, Alabama 35631

»Tom Braly Municipal Stadium

Home to the University of North Alabama Lions football team, as well as the Florence High School Falcons, this stadium has seating for up to 14,000. The stadium was also used for Division II National Championships.

Off North Royal Avenue
Florence, AL 35630

»Kennedy-Douglass Center for the Arts

The cultural center for Florence, Kennedy-Douglass Center for the Arts is a gallery, educational facility, museum, and a center for the coordination and promotion for cultural activity in the area. It serves as the administrative office for all the museums. It is a home base and meeting place for cultural groups and a showcase and classroom for all arts disciplines. The Center features annual exhibits and rotating exhibits by artists from the Southeast, workshops and classes for all ages, concerts, and interesting lectures and programs.

217 E. Tuscaloosa Street
Florence, Alabama 35630

»Norton Auditorium

Located inside the Florence campus of University of North Alabama, Norton Auditorium is a state-of-the-art auditorium which is used as a venue for concerts and a number of other events from time to time. The auditorium has as many as 577 seats, and is equipped with advanced sound and light technology that enhances the experience of listening to live music. Call ahead to know more.

North Pine Street
Florence, AL 35630

»Trail of Tears Commemoration & Motorcycle Ride

Held annually on the third Saturday of September, the Trail of Tears Commemoration & Motorcycle Ride begins in Bridgeport, AL and ends in Florence, AL. Follow and learn the history of the Trail of Tears. A celebration of Native American history with storytelling, demonstrations, arts, crafts, and food vendors, and three-day Pow Wow.

Highway 72
Florence, Alabama 35630

»Huff 'N Puff on The Bluff 15K Race & Relay

Huff 'N Puff on The Bluff is an annual race held on the first Saturday of March that finishes at the Sheffield Recreation Center. The USATF certified 15K (9.3 mile) course goes along the banks of the Tennessee River and through historic downtown Sheffield, Alabama.

2901 East 19th Avenue
Florence, Alabama 35660
Earn valuable points toward free nights.